Leading National Frozen Yogurt Franchise Based in Richmond Partners with Local Racing Sensation

 

Richmond, VA (March 30, 2017) – sweetFrog Frozen Yogurt, the nation’s leading frozen yogurt franchise named America’s Best Frozen Yogurt by The Daily Meal, will return to BK Racing for both races at Richmond International Raceway in the 2017 Monster Energy NASCAR Cup Series season. Driver Gray Gaulding will meet with fans for autographs and photos at the sweetFrog store in his hometown of Colonial Heights, V.A. (located in the Southgate Square Shopping Center at 72 Southgate Square) on April 4th from 7:00pm – 8:00pm ET, and the No. 23 sweetFrog Toyota Camry will be on display.

sweetFrog made their NASCAR debut with BK Racing in 2016. sweetFrog is one of the nation’s largest chains of self-serve premium frozen yogurt retail stores offering dozens of best-in-class flavors and toppings of your choice. The frozen yogurt chain was launched in Richmond, Virginia in 2009. sweetFrog currently has over 340 stores in 27 states, and international locations in Egypt and the Dominican Republic.

“I’m excited to partner with sweetFrog for both Monster Energy Series races at Richmond this year,” said Gaulding. “They have been a great partner of BK Racing and I’m looking forward to representing them both on and off the race track. Growing up in Colonial Heights, V.A., just twenty minutes from sweetFrog’s headquarters, I was introduced to the brand early and have always enjoyed stopping in for a treat with my family. It’s impressive to see how they’ve grown into a household name.”

“We’re proud to sponsor Gray Gaulding’s No. 23 BK Racing car because he is committed to pursuing greatness as a NASCAR star,” said sweetFrog CEO Patrick Galleher.  “Gaulding and sweetFrog have a lot in common – rising starts with humble Richmond roots who are dedicated to community service.   We look forward to spending time with countless loyal sweetFrog customers at our Colonial Heights location next Tuesday as we celebrate the formation of this fantastic partnership.”

“Everyone at BK Racing loves working with the wonderful folks at sweetFrog almost as much as we love the product,” said Doug Fritz, BK Racing Chief Marketing officer. “Next week will be a great opportunity to have Gray visit a local sweetFrog location and get to know the fans and staff. The sweetFrog paint scheme has been a fan favorite, and I’m very excited to see it on track again at Richmond in April and September.”

For more information about sweetFrog Frozen Yogurt, please visit www.sweetfrog.com.

 

Address for Driver and Showcar Appearance on April 4, 2017 (7:00-8:00PM EST)

sweetFrog Frozen Yogurt
Southgate Square Shopping Center
72 Southgate Square
Colonial Heights, VA 23834

About sweetFrog Frozen Yogurt

sweetFrog (www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-seven states in the U.S, Dominican Republic and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

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