Huntersville, N.C. (September 5, 2017) – Safeway, a nationwide grocery store chain, will be on board the No. 83 Toyota Camry with Corey LaJoie for the Federated Auto Parts 400 at Richmond Raceway.
“Safeway is honored to partner with race car driver Corey LaJoie and to support his race in Richmond, Virginia,” said Kelly Boyd, Safeway Eastern Division Marketing Director. “Corey’s determination and commitment to the sport is something we admire and incorporate into Safeway for over 87 years.”
“It’s very cool to have such a familiar brand as Safeway on my car for the Richmond race,” said LaJoie. “Richmond is a special place for BK Racing since it’s our home track, so hopefully the No. 83 Safeway Toyota will bring home a good finish.”
“Safeway services so many families all across the county,” said Ron Devine, owner of BK Racing. “It is a real honor to have them on our racecar. We look forward to a successful weekend together.”
In 1915, M.B. Skaggs, an ambitious young man in the small Idaho town of American Falls, purchased a tiny grocery store from his father. M.B.’s business strategy, to give his customers value and to expand by keeping a narrow profit margin, proved spectacularly successful.
M.B. Skagg’s value vision still drives Safeway, though on a dramatically larger scale. In January 2015, their parent company, AB Acquisition LLC, and Safeway completed a merger that created one of the largest food and drug retailers in the country, with over 2,200 stores in 33 states and the District of Columbia, and employing approximately 265,000 people. With Safeway stores in 19 states, Safeway teams are proud to carry on the tradition that M.B. Skaggs began nearly 100 years ago in that small Idaho town.
About BK Racing
BK Racing is a Monster Energy NASCAR Cup Series Toyota Racing team headquartered in Charlotte, North Carolina. The team was founded in 2012 after owners Ron Devine and Wayne Press acquired Red Bull Racing. BK Racing’s staff of highly skilled mechanics and engineers fields the No. 23 & 83 entries in the Monster Energy NASCAR Cup Series as a Toyota Racing team. The 2017 season will be BK Racing’s 6th consecutive full-time season in the Monster Energy NASCAR Cup Series. Follow us on Twitter @BKRacing_2383, Facebook, and Instagram @bkracing_2383. Visit us at BKRacingTeam.com