HUNTERSVILLE, N.C. (February 28, 2016) – BK Racing is proud to welcome Dr Pepper back for its sixth consecutive year in the Monster Energy NASCAR Cup Series. Dr Pepper is the longest running partner for the team.
The iconic soft drink brand, which first teamed up with BK Racing in 2011, will be back on board the No. 23 Toyota Camry with driver Gray Gaulding as a primary sponsor for multiple races throughout the 2017 NASCAR season, beginning with the Folds of Honor QuikTrip 500 at Atlanta Motor Speedway. In addition, Dr Pepper will remain on board all of the BK Racing cars as an associate sponsor all year long.
“Since I was a kid, I’ve enjoyed a Dr Pepper and a pack of crackers as a treat,” said Gray Gaulding, driver of the No. 23 Toyota Camry. “It’s a brand with a following as devoted as NASCAR’s, and I’m excited to represent them both on and off the race track this season.”
“We’re very proud to continue our relationship with BK Racing, which gives us a great way to tap into the passions of the most popular spectator sport in America,” said Derek Dabrowski, vice president of marketing for Dr Pepper. “We’re especially looking forward to seeing an exciting, up-and-coming driver like Gray behind the wheel of the No. 23 car and wish him much success on the circuit this year.”
“Dr Pepper has been a trusted partner since this team’s beginnings, and their loyalty is very much appreciated,” said Ron Devine, BK Racing Team Owner. “Our relationship with Dr Pepper continues to grow, and we look forward to many, many years of success together.”
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper